Noble Energy | Noble Day of Caring Activates Employees Across Colorado & Across the Globe

Activating separate teams of content producers and video crews at Denver projects as well as projects in Weld County, we were able to capture a steady stream and a variety of content throughout the day, showing the comprehensive nature of Noble’s commitment to the communities in which it operates. Using strategically identified branding, real-time posting strategies, keywords and hashtags, we linked those broad efforts with the even broader efforts executed across the globe by Noble Energy employees.

Utilizing a combination of hashtags, including #NBL85years, #NBLacts and #NBLenergy, we received 75 mentions by 55 users over the course of the day, helping us log over 288,600 impressions over the course of 16 hours. Additional social reach and engagement stats were as follows:

CenterTable also produced a series of videos during the Global Day of Caring that we edited and published after the event across Noble’s social platforms, highlighting all the Denver volunteer activities as well as the volunteer activities in Greeley at Colorado Youth Outdoors, Weld Food Bank and Blue Star Mothers. The social reach and engagement stats from that effort were as follows: