Noble Energy | Noble Day of Caring Activates Employees Across Colorado & Across the Globe

Challenge

In honor of Noble Energy’s 85th birthday as a company, 270 Noble Energy Colorado Employees took part in a day of service with 10 volunteer activities in 6 locations in Denver, Weld and Larimer Counties. Those service projects were capped off by lunch presentations and celebrations at Colorado Youth Outdoors and the Denver Office. CenterTable was tasked with showing the impact of those projects locally and connecting the Noble’s Colorado employees’ efforts with the larger group of Noble employees in Texas and Israel, who simultaneously took part in service projects of their own.

Solution

Activating separate teams of content producers and video crews at Denver projects as well as projects in Weld County, we were able to capture a steady stream and a variety of content throughout the day, showing the comprehensive nature of Noble’s commitment to the communities in which it operates. Using strategically identified branding, real-time posting strategies, keywords and hashtags, we linked those broad efforts with the even broader efforts executed across the globe by Noble Energy employees.

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Results

Utilizing a combination of hashtags, including #NBL85years, #NBLacts and #NBLenergy, we received 75 mentions by 55 users over the course of the day, helping us log over 288,600 impressions over the course of 16 hours. Additional social reach and engagement stats were as follows:

9351

Facebook reach

628

Facebook engagement

974

Facebook video views

288578

Twitter impressions

255

Twitter engagement

34

Instagram likes & comments

70

Instagram video views

CenterTable also produced a series of videos during the Global Day of Caring that we edited and published after the event across Noble’s social platforms, highlighting all the Denver volunteer activities as well as the volunteer activities in Greeley at Colorado Youth Outdoors, Weld Food Bank and Blue Star Mothers. The social reach and engagement stats from that effort were as follows:

6747

Facebook reach

255

Facebook engagement

1864

Facebook video views

4416

Twitter impressions

102

Twitter engagement

765

Twitter video views

71

Instagram video views