Liberty Oilfield Services | Annual Report
Liberty Oilfield Services focuses on safe, efficient and high-quality hydraulic fracturing and engineering services. As a rapidly growing company that had just gone public, Liberty needed a way to showcase its value to potential investors by highlighting its innovation in frac technology, focus on safety, strong company culture and community involvement.
The CenterTable creative services team quickly got to work developing the structure of Liberty’s first annual report, which would be shared with investors and distributed at events throughout the year. Our team catalogued existing imagery and developed an overall look and feel using Liberty’s pre-existing brand identity as inspiration. By utilizing clean lines, bold colors and stunning photography, the overall design of the report emphasizes strength and innovation. We also incorporated a custom die cut to give the report a memorable design feature directly on the cover. The report was designed in two versions: one 24-page, saddle-stitched version to be distributed at events and around the office, and one perfect-bound version for investors that included the company’s detailed financials.
Though the timeline was tight, the final report was delivered on time and within budget. It laid the foundation for additional design work with Liberty. The annual report was followed up with ad templates, fact sheets, presentation templates and letterhead, and established an ongoing relationship with Liberty’s marketing and communications team. The full 2018 annual report can be viewed here.