Denver Parks & Recreation | Be a Smart Ash Logo Design & Branding
After the discovery of emerald ash borer (EAB) in Boulder, the City of Denver needed to execute a new campaign to educate residents about the presence of EAB in Colorado, and what they can do if they have an ash tree. The city engaged CenterTable to bring the campaign to life through logo design and the creation of additional branded collateral. Denver Parks and Recreation was looking for a brand identity that focuses on the trees themselves, but also easily relays the key messages of the campaign for all Denver residents. By spreading the eye-catching branding across social media, printed materials and giveaways, CenterTable helped the city maximize its efforts to bring the EAB issue to the attention of Denver residents.