DENVER, Aug. 15, 2016 – CenterTable, the sister agency of Denver-based PR firm GroundFloor Media, has expanded with the addition of two new team members. Will C. Holden joined the team as director of digital strategy, and Travis Bockenstedt joined as a video producer.
“Since launching CenterTable in May, it has been exciting to see the demand for our services validated through rapid growth,” said Jim Licko, managing partner and co-founder of CenterTable. “Our focus with CenterTable is working closely with clients to create direct connections through social media, digital advertising, website design and development, search engine optimization (SEO), video production and creative content development. Will and Travis bring excellent skills and experience to enhance our abilities to do just that as we continue to grow.”
As director of digital strategy, Will counsels clients from a wide variety of industries on the best ways to leverage the constantly changing digital and social landscape to reach their target audiences. He brings a rich mix of media/blogger relations and social media content experience to the CenterTable team after spending 10 years as a journalist. During that decade, Will worked in print, TV and radio and was consistently recognized as being on the forefront of digital and social media. Most recently, Will managed 10 different social platforms as the senior editor of digital content at FOX31 Denver and Colorado’s Own Channel 2. He leveraged those platforms – in addition to the TV stations’ digital platforms – as part of his Emmy-nominated reporting on the Aurora theater shooting trial.
Will earned a pair of bachelor’s degrees in English and communications from the University of Puget Sound in Tacoma, Wash. He also minored in business and politics and spent four years on a vocal music scholarship.
As a video producer, Travis assists the CenterTable team with the development of digital video campaigns as well as the management of the production and post-production process of these campaigns. In addition to his CenterTable role, Travis is also an executive producer and co-owner of Fourth Wall Productions (Fourth Wall), a full-service digital production team with studios at GroundFloor Media in Denver and Waterloo, Iowa. A frequent collaborator with CenterTable, Fourth Wall focuses on the strategic creation of digital video content for web, social and legacy media platforms.
Travis earned his bachelor’s degree in communication arts and electronic media from Wartburg College in Waverly, Iowa, where he also served as the McElroy Chair in Journalism and Communication for nearly four years. He earned his master’s degree in Internet marketing from Full Sail University near Winter Park, Fla.