Apple’s Winning Twitter Strategy
Learn how Apple's recent paid social strategy with a hyper-targeted Twitter campaign earned the company extra exposure & directly impacted their earned media.
How To Implement Google’s Responsive Search Ads
Having a hard time deciding what to put into those three Headline fields in the recently updated Expanded Text Ads…
Google Expands its Expanded Text Ads … AGAIN!
Google is at it again with the expansion of their pay-per-click (PPC) expanded text ads. Find out exactly what changed & how you should (or shouldn’t) update your campaign’s ads.
Crisis Communication Playbook Thrown Out in Papa John’s Saga
Papa John’s founder and former Chief Executive John Schnatter has gone from being the face of the billion-dollar pizza chain…
Five Ways to Resonate With Generation Z
Now that we’ve spent the last 10 years talking about Millennials, let’s take a look at Generation Z. Find out who they are and get tips on how to market to them.
