The Havern School website was outdated, not mobile-friendly, lacked desired functionality, provided a poor user experience and was not ranking well in search engine results for targeted keyword terms. Havern wanted to design a new website to improve both user experience and search engine rankings to increase visits to the website and ultimately drive more student admissions.
Havern and CenterTable worked hand-in-hand through the web design process to ensure the right look and feel were achieved on both desktop and mobile devices. Website development included the creation of custom lead generation forms to drive users to request more information, schedule a tour of the school or make a donation. Onsite, local search engine optimization (SEO) tactics were top of mind in every aspect of the web design and development process, starting with keyword and competitor research and including the installation of meta data, header tags, image alt tags, and an internal linking strategy. CenterTable also worked in tandem with the Havern team to refresh all of the website content, strategically integrating targeted keyword terms throughout.
Within just three short months following the launch, the Havern website dramatically improved its search engine rankings and achieved higher keyword position than its local competitors on select targeted keyword terms. Havern also saw an increase in traffic and engagement on the website and reported an increased number of inquiries and student enrollments through the website.
- % Organic
- % Direct
- % Referral
- % Social
Earned 11 first-page targeted keyword rankings within three months of launch
Achieved position #3 for targeted “school for learning disabilities” term within three months of launch
20% increase in total website visits within four months of launch
8% increase in organic referrals within four months of launch