The City of Denver recently embarked on a unique, inter-departmental plan for the future of our city in four vital areas: transit, pedestrians and trails, parks and recreation and overall land use. In order to communicate the integrated effort to the public, the City required a distinct visual identity that would capture the attention of locals, and drive them to participate in in the public feedback process. CenterTable partnered with local agencies GBSM and Hispanidad to establish a name that would encapsulate the campaign in a simple, but memorable way. Presented with several creative naming opportunities, the City departments ultimately agreed on the “Denveright” name, and CenterTable crafted a logo that looked fresh while also staying cohesive with the City of Denver’s overarching brand standards. Finally, CenterTable developed a suite of collateral to be used in conjunction with Denveright public events and proactive resident outreach. The success of the project led to additional public education campaign work with Stay Legit Denver, the city’s short-term rental licensing awareness campaign.
Denveright | Branding Denver's Integrated Planning Effort
Naming & Logo Design