Denver Parks & Recreation | Be a Smart Ash Branding

After the discovery of emerald ash borer (EAB) in Boulder, the City of Denver needed to execute a new campaign to educate residents about the presence of EAB in Colorado, and what they can do if they have an ash tree. The city engaged CenterTable to bring the campaign to life through logo development and the creation of additional branded collateral. Denver Parks and Recreation was looking for a brand identity that focuses on the trees themselves, but also easily relays the key messages of the campaign for all Denver residents. By spreading the eye-catching branding across social media, printed materials and giveaways, CenterTable helped the city maximize its efforts to bring the EAB issue to the attention of Denver residents.

Logo Design
After Initial Rough Sketches, The CenterTable Team Presented A Variety Of Different Concepts To The Client. The Client Was Quickly Drawn To Our Initial Recommendations For Typeface And Colors.
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After initial rough sketches, The CenterTable team presented a variety of different concepts to the client. The client was quickly drawn to our initial recommendations for typeface and colors.

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Many of the early designs revolved around the lightbulb as an icon for fresh ideas.

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This set incorporated the concept of thought bubbles as a representation of being smart.

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The team presented the client with a variety of type and style treatments.

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Another example of a departure in style and concept.

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The team also experimented with integrating iconography specific to Denver and Colorado.

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Based on client feedback, the team then further explored the concepts that resonated the most.

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The basic tree format started to evolve into the final design.

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One final set of logos resulted in the client picking out their favorite.

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Final logo design with tagline in both horizontal and vertical layouts for use in different formats.

After Initial Rough Sketches, The CenterTable Team Presented A Variety Of Different Concepts To The Client. The Client Was Quickly Drawn To Our Initial Recommendations For Typeface And Colors. Many Of The Early Designs Revolved Around The Lightbulb As An Icon For Fresh Ideas. This Set Incorporated The Concept Of Thought Bubbles As A Representation Of Being Smart. The Team Presented The Client With A Variety Of Type And Style Treatments. Another Example Of A Departure In Style And Concept. The Team Also Experimented With Integrating Iconography Specific To Denver And Colorado. Based On Client Feedback, The Team Then Further Explored The Concepts That Resonated The Most. The Basic Tree Format Started To Evolve Into The Final Design. One Final Set Of Logos Resulted In The Client Picking Out Their Favorite. Final Logo Design With Tagline In Both Horizontal And Vertical Layouts For Use In Different Formats.
Branded Collateral
The CenterTable Creative Team Developed A Variety Of Branded Materials, Including Magnets, Stickers, Brochures, Bags, Tree Tags, Shirts, Banners And Tents.
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The CenterTable creative team developed a variety of branded materials, including magnets, stickers, brochures, bags, tree tags, shirts, banners and tents.

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Mayor Michael Hancock speaks about emerald ash borer at City Park in front of display banners designed by CenterTable.

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Be a Smart Ash collateral was used at trade shows and events to increase awareness of emerald ash borer.

The CenterTable Creative Team Developed A Variety Of Branded Materials, Including Magnets, Stickers, Brochures, Bags, Tree Tags, Shirts, Banners And Tents. Mayor Michael Hancock Speaks About Emerald Ash Borer At City Park In Front Of Display Banners Designed By CenterTable. Be A Smart Ash Collateral Was Used At Trade Shows And Events To Increase Awareness Of Emerald Ash Borer.