Going out to eat at Avanti Food & Beverage in Denver, CO is a feast for the senses. In its eclectic, yet carefully curated mix of seven restaurants housed in modified shipping containers you encounter Italian, Japanese, Venezuelan and American style food. Their website design needed to highlight varied cuisines while maintaining effortless navigability and a clean European market feel.
CenterTable worked with Avanti to evolve their web identity, taking them through the process from beginning wireframes to the final launch. The refresh allowed them to improve their search engine optimization (SEO) via greater mobile usability, drastically decreased load times, refreshed local content and other SEO strategies.
The refreshed website design and content successfully introduces Avanti’s groundbreaking concept to customers and reflects the design and thoughtfulness Avanti’s patrons encounter upon entering the facility. Comparing the six months before and after launch, the website’s average page views increased 25% and the average session duration increased 40%. This indicates people were more engaged and spent more time looking at more Avanti branded content.